Marketing communication Essay Example | Topics and Well Written Essays - 500 words

Marketing communication - Essay Exampletheir feedback for the services and expiration of their satisfaction etc, being collected from various reliable sources so that communication channels and methods can be planned effectively.Defining target audience includes knowing the behavior, attitude and individual tastes of each customer or various sub groups in the target groups in order to facilitate playful environment and triumphal natural sceneries. Defining the target market also includes giving the prospective customers a compelling as well as logical reason to go out of competitors centering and to spend their money for your goods or services (Harper, 2003, p. 75). Viejas Outlet Centre considers this as virtual point that can pave a way to marketing success for the next one year. Money spenders and Childs give be communicated regarding what makes Viejas different from other yield centers and thus to attract them to the joyful environment contributed by Viejas.Sales promotion w ill be a key ingredient in the marketing and communication campaign of Viejas. According to Martin (2008), sales promotion is a marketing process that provides extra value to the sales force, distributors and final consumers in order to stimulate conterminous sale (p. 124). Viejas basically consider this material fact that customers must be provided extra value by dint of various methods of promotion. In order to do so, Viejas proposes both obedience or store card installment and golf carts services and therefore sales and total revenue can be stimulated.Both loyalty cards and golf carts will definitely promote the sales from the targeted audience. Linked with store card system, Viejas plans to provide offers and lucky draw program in order to attract more children apart from free parking. Children will be highly motivated towards offers and lucky draw to get rewards and appreciation and thus they may let more times to spend in the Outlet