Self-Esteem Brands and Marketing Essay Example | Topics and Well Written Essays - 1500 words

self-consciousness Brands and Marketing - Essay ExampleExample, celebrity with healthy, glorious tanned skin, advertises and promotes a skin cream, hinting that anybodys skin could look as beautiful if they use the cream. This of course is non true, as people with very bad skin could only hope to improve or compensate their bad skin. So why not create and assureet a brand that gives true data to the consumerThe hypothesis I would like to prove in my proposal is that the average person will more likely buy products and brands that are targeting their specific problems and concerns. My research will also luff that consumers are much(prenominal) more informed and mother antagonised when trade placeers under-rate their intelligence and try to prescribe what they should use, wear or look like. The underlie fact that will be proven is that customers in todays world wants to be recognised as individuals who afford a choice and who are educated enough to understand what promoti on and marketing strategies are untrue, superficial, adventure their individuality and questioning their intelligence.The method I will The method I will use to outset my information will include surveys among 18 to 30 year old customer (men and woman) segment, with the main outcomes support by literature information sourced from text books, journals, magazines and the internet. Due to time restriction, sampling will be curtail to 20 persons, striving to obtain an equal sample from men and woman. IntroductionSelf-Esteem marketing has become a hot topic highly debated by scholars and philosophers. It is within this context that my proposed research could be of big(p) value within the behavior industry. Celebrity labels promotion and marketing may have a noisome effect on the average customers self-esteem. As some people may never be fitting to wear sexy outfits, or have nice teeth or a soft mark free skin. Yet many brands promote only perfect people, making the normal person i n the street feel inferior, resulting in lowering of self-esteem. Some academics have argued that lower self-esteem leads to higher instruct drop out rates, lower changes of promotion in the work environment, and reduced changes for a long stipulation relationship.This I see the main stream of fashion marketing and promotion bordering on the un-ethical and believe that Self-Esteem Marketing is a much more ethical approach that could be used to promote and market apparel that are better suited for the target customer segment. By meeting the unique fashion needs of a target group, it is possible to enhance their self esteem as this will show acceptance in a society. What makes different target groups unique can be seen as market niche opportunities for players in the fashion industry, which could increase sales and this the market share of companies implementing such a strategy.As an example, the marketing strategies towards Hispanics in the United States can be seen as